ASAP Rocky Collection Launch

Perlada, project: ASAP Rocky Collection Launch (fig. 3)

Perlada, project: ASAP Rocky Collection Launch (fig. 4)

Perlada, project: ASAP Rocky Collection Launch (fig. 5)

Perlada, project: ASAP Rocky Collection Launch (fig. 6)

Perlada, project: ASAP Rocky Collection Launch (fig. 7)

Perlada, project: ASAP Rocky Collection Launch (fig. 8)

Description

A$AP Rocky x PUMA’s latest collection was unveiled at Soho House West Hollywood in an intimate Los Angeles presentation. This marks A$AP Rocky’s most expansive PUMA release to date, drawing on early 20th-century Harlem jazz and “jungle jazz” culture, with select outlets including GQ, Hypebeast, Numéro, and Complex invited for exclusive previews and conversations with Rocky.

Perlada Studio fully transformed the Luckman Lounge for the occasion, enveloping the space in campaign-inspired golden velvet and custom display vitrines to create a refined, comfortable environment for Rocky’s interviews and the presentation of the collection.

Credits

Photography:: JOJO KORSH
Event Set Design:: PERLADA
Creative Direction:: WIGZ
Produced:: WIGZ

About

Perlada Studios is a boutique creative studio based in Los Angeles, specializing in art direction and set design for brands and events. After years of collaboration within the film and advertising industry, Haven Kim & Marina Perez, two production designers, founded Perlada Studios. Shaped by a dialogue between Spanish, Korean, and American culture, the duo shares a relentless pursuit of beauty and story-telling in every project.

Perlada works across a variety of sectors, offering a full spectrum of creative services; from ideation and sourcing to final execution.

Clients

Desigual
Golden Goose
Maison Kitsune
Natura Bissé
Nike
Puma
Volkswagen
Vogue
Lancôme
Jordan

Contact

WORKING BETWEEN LOS ANGELES, BARCELONA AND SEOUL.

HELLO@PERLADASTUDIOS.COM
+1 323-316-6590
@PERLADA.STUDIOS