ASAP Rocky Launch Dinner
Description
A$AP Rocky and PUMA celebrated the Harlem jazz–inspired collection with an intimate launch dinner at La Dolce Vita in Beverly Hills, where a live jazz performance, dimly lit supper-club ambience, and models in full lookbook styling created a seamless bridge between campaign, product, and experience.
Perlada Studio subtly reimagined La Dolce Vita for the launch dinner, adding custom gobo lighting, a dedicated stage for the live jazz band, gilded campaign frames, focused product displays, and a gold-draped photo area, all complemented by printed menus, custom matchbooks and embroidered napkins for a cohesive branded experience.
Credits
- Photographer:
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Jojo Korsh
- Event Set Design :
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Perlada Studios
- Creative Direction:
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WIGZ
- Produced:
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WIGZ