Description
The SS25 campaign for Desigual, starring Ester Expósito, celebrates the joy of dressing for oneself while rejecting perfectionist pressures on women’s bodies and identities. Set in the penthouse of the Hollywood Roosevelt Hotel, the film follows Ester through a hyper-real, off-duty day in Los Angeles.
Perlada Studio led set design and logistics, sourcing all furniture and props, creating custom elements like a hot dog installation, a Walk of Fame–style star, and an Oscar-inspired statue, and managing setup and strike to ensure a seamless production.
Credits
- VIDEO DIRECTOR:
-
WAYLON BONE
- PHOTOGRAPHY:
-
CLARA BALZARY
- STYLIST:
-
KAROLYN PHO
- SET DESIGN:
-
PERLADA
- PRODUCTION COMPANY:
-
APARTAMENTO STUDIOS