SS26 Socials | Life's a Beach: Starring Zara Larsson

The SS26 social media campaign for Desigual, starring Zara Larsson, channels summer as a state of mind under the concept Life's a Beach, a vibrant, beach-inspired world built on bold color, movement, and freedom of expression. These multiple video campaigns have driven significant engagement on TikTok with a combined total of over 10 million views and Instagram 1.6 million likes.

Perlada Studio led set design, construction, and prop sourcing for the social media videos, building out a full soundstage environment where every element, from sunset backdrops to sand, was sourced and constructed to bring the sun-soaked aesthetic to life. Perlada Studio also custom designed and crafted a Life's a Beach rhinestone body tattoo, adding a signature handmade detail to the campaign. All setup and strike was managed for a seamless production.