Tiguan Lifestyle

Perlada, project: Tiguan Lifestyle (fig. 1)

Perlada, project: Tiguan Lifestyle (fig. 2)

Perlada, project: Tiguan Lifestyle (fig. 3)

Perlada, project: Tiguan Lifestyle (fig. 4)

Perlada, project: Tiguan Lifestyle (fig. 5)

Perlada, project: Tiguan Lifestyle (fig. 6)

Description

Perlada Studio set designed and prop styled the 2025 Volkswagen Tiguan lifestyle campaign, developing a lively, lived-in visual concept aligned with Volkswagen’s brief, and carefully curating props and compositions that met brand and compliance guidelines. Shot on location in Topanga and Downtown Los Angeles, the resulting imagery anchors the national launch campaign for the 2025 Tiguan.

Credits

Photographer:: Iris Humm
Stylist:: Devin Hershey
Set Design & Prop Styling:: Perlada Studios
Art Assistant:: Scott Albrecht
Client:: Volkswagen
Agency:: Johannes Leonardo
Production Company:: Art Production

About

Perlada Studios is a boutique creative studio based in Los Angeles, specializing in art direction and set design for brands and events. After years of collaboration within the film and advertising industry, Haven Kim & Marina Perez, two production designers, founded Perlada Studios. Shaped by a dialogue between Spanish, Korean, and American culture, the duo shares a relentless pursuit of beauty and story-telling in every project.

Perlada works across a variety of sectors, offering a full spectrum of creative services; from ideation and sourcing to final execution.

Clients

Desigual
Golden Goose
Maison Kitsune
Natura Bissé
Nike
Puma
Volkswagen
Vogue
Lancôme
Jordan

Contact

WORKING BETWEEN LOS ANGELES, BARCELONA AND SEOUL.

HELLO@PERLADASTUDIOS.COM
+1 323-316-6590
@PERLADA.STUDIOS